iGaming has seen remarkable growth all across the world, evolving from a niche market into a multi-billion-dollar sector. According to recent statistics, approximately 26% of the global population gambles, which translates to around 1.6 billion individuals. Among these people, 4.2 billion gamble at least once a year.

Two regions in particular are leading the charge, namely Ontario and the UK, although they had different starting points. While the UK is one of the most mature iGaming markets in the world, Ontario has also gained recognition for its principle-based approach to gambling advertising  after only three years of operating legally. In this blog, we explore how these two jurisdictions approach online iGaming, so keep reading to learn more.

Regulatory landscape in Ontario and the UK

In the iGaming world, regulation is everything, as it determines not only who can operate but also ensures players remain protected. While the UK and Ontario are both committed to regulated online gambling environments, they take unique approaches towards it.

Ontario’s iGaming market is new but assertive

Ontario has one of the most structured and commercially appealing regulatory environments. Since its official launch in 2022, it has adopted a dual-agency model that aims to strike a balance between commercial viability and oversight, as well as player protection. The Alcohol and Gaming Commission of Ontario represents the regulatory authority that licenses and enforces compliance with operational and technical standards under the Gaming Control Act, 1992. At the same time, iGaming Ontario has the role of managing agreements with private-sector operators. Operators are required to meet rigorous standards for game fairness, security, anti-money laundering, and responsible gambling, and only those with a valid license are permitted to operate legally. 

The UK has one of the most comprehensive regulatory frameworks

Gambling has become a mainstream leisure activity in the UK, with its legal framework anchored by the Gambling Act 2005. This framework ensures that all the operations are conducted transparently and fairly while promoting responsible gambling practices. Online operators are required to implement advanced customer verification processes that enable the setting of spending limits and self-exclusion. At the same time, using credit cards for transactions in gambling is entirely prohibited. The approach to gambling legislation in the UK is comprehensive, striking a balance between profit and society’s welfare.

Player demographics and behavior in Ontario and the UK

Recent data shows that there were 1.1 million active player accounts in the gambling sector in Ontario, in March 2025, and 72% of the play happens through mobile devices. The dominant group consists of players aged 25-44, and 70-80% of the players are male.

On the other hand, 50% of adults in the UK engage in some gambling throughout a 12-month period. Among adults who participate in iGaming activities, gambling participation rates tend to be higher for men compared to women.

iGaming options in Ontario and the UK are diverse

Casino gaming dominates Ontario’s iGaming revenue. In 2024-2025, it has contributed CA$2.40 billion (US$1.73 billion) of the total CA$3.20 billion (US$2.32 billion), showcasing its popularity and importance for the economy. The online casino landscape only keeps thriving, driven by robust consumer demand across different product categories, with top-performing segments including the following:

·       Live dealer games, like roulette, blackjack, and baccarat;

·       Online slots;

·       Table games, such as crap and poker variants;

·       Instant win and virtual games.

Online casinos are also very popular in the UK, offering a wide range of table and slot games. Sports betting has also taken the world by storm, allowing sports fans to potentially win money by betting on a predicted outcome. Furthermore, Bingo and Lotto games are widely popular in the UK, building up excitement as players anticipate the numbers, and there are many games featuring substantial jackpots.

In other words, both the UK and Ontario offer a range of options to gambling enthusiasts, ensuring there is something for everyone. But it’s important to note that not all iGaming platforms are created equal. For the ultimate casino experience, it’s essential to use a reputable source to find a list of online casinos in Ontario that are regulated and worthwhile. The expertise of a team of casino enthusiasts can be particularly helpful when navigating the complex world of iGaming, enabling you to make informed decisions. GamblingInformation.com is the most reliable source for Canadian casino players, as the team prioritizes transparency and user experience, and makes sure to stay on top of the latest updates in the market, to ensure that all the information that gets to players is accurate. The team also understands the importance of safe and responsible gambling, which is why they commit to help players navigate the complex world of online casinos with practical advice and a thorough review of Canadian platforms. 

When it comes to casinos in the UK, it’s also essential to check the legitimacy of the platform, so take the time to evaluate different options and stick with the one that meets the highest standards and offers a safe and enjoyable experience.

Both Ontario and the UK offer appealing bonus offers to players

Whether you are a new or recurring player, online casinos offer plenty of enticing bonuses. Here are some of the types of bonuses that are offered in a UK casino:

·       Welcome bonuses, designed for new players; they include deposit match bonuses, free spins, or a combination of the two;

·       No deposit bonuses are another excellent option for new players, which doesn’t require an initial upfront investment;

·       Free spins, which are one of the best bonuses available, as they can increase players’ chances of winning extra cash;

·       Loyalty bonuses are ideal for recurring players.

All promotions offered in the UK must be fair and not misleading in any way, while bonus terms, such as limits and wagering requirements, must be clearly displayed.

In Ontario, operators are allowed to offer bonuses as well, but there are strict rules in place enforced by the Alcohol and Gaming Commission of Ontario. Some of the best deals that players can find at an online casino include:

·       Minimum deposit, which is ideal for players with smaller budgets;

·       No deposit bonus;

·       100 free spins, which can be used on specific games only;

·       $1 Deposit Casino, and $5 Deposit Casino, with the latter more common than the former, drawing in a larger audience who may not be prepared to make more significant deposits.

While players have access to these bonuses, operators are prohibited from sharing them via mass media like billboards or television. Instead, they are restricted to the gaming site of the operator or can be shared via email or SMS with players who have provided explicit consent.

Ontario and the UK enforce responsible gambling practices

Both Ontario and the UK strive to maintain a safe gambling scene, where players don’t engage in harmful behavior. People are encouraged to gamble only the amount they can afford to lose, and walk away if they notice that gambling interferes with their personal life and affects their finances. 

Casinos in Ontario and the UK have safe measures in place to maintain fair operations, which include self-exclusion programs, allowing players to exclude themselves from the platform, and other resources to help them navigate gambling safely. 

Takeaway

While Ontario and the UK may have differences in their regulatory models and market maturity, they both aim to create an environment that promotes responsible gambling while providing an enjoyable experience for players.  Understanding both markets can offer valuable insights to players, allowing them to make more informed decisions and engage in iGaming with confidence.