Author: Sam Allcock

Avatar photo

Sam Allcock is the founder of PR Fire. He helps small to medium-sized businesses land coverage in publications like BuzzFeed, Metro, The Huffington Post, and The Telegraph through smart press release distribution.

The UK government has announced that, by April 2025, all visitors who do not require a visa will need to obtain an electronic travel authorisation (ETA) before travelling to the UK. This is part of a broader effort to digitise the UK’s border and immigration system, making the process more secure and efficient. The ETA requirement will apply to anyone wishing to travel to the UK, except British and Irish citizens. Travellers will need to obtain permission in advance of their visit, either through the ETA system or, in cases where applicable, an eVisa. The government has set clear dates…

Read More

Chinese tire giant Linglong Tire has announced a landmark multi-year partnership with Chelsea Football Club, becoming the Premier League club’s Official Tire Partner. The collaboration, which is set to run over several seasons, will see Linglong Tire increase its global presence through strategic marketing efforts and an extensive branding campaign alongside one of football’s most recognised names. As part of the agreement, Linglong’s brand will be visible at Chelsea’s Stamford Bridge stadium, with prominent pitchside advertising during Premier League, FA Cup, and League Cup matches. The partnership also extends to Chelsea’s men’s and women’s teams, ensuring widespread exposure across the…

Read More

Three of Great Britain’s oldest competitive waterskiers have returned from the World Over-35 Waterski Championships in Madrid with three medals, including a gold. Jonathan Cohen, 75, from Snaresbrook, East London, clinched a gold medal in the Men’s Over-75 slalom event, a victory that marks his first world title. His performance was remarkable, even by the standards of much younger competitors. “I’m obviously extremely delighted that, after 12 years of going to the Worlds and being fourth twice, I’ve finally made it to the podium – and I’ve done it in style,” Cohen said. “So, I’m happy and it’s good to…

Read More

Automated Analytics, a leading British AI software company, challenges the widespread concern that artificial intelligence (AI) will result in mass job losses. Instead, the report reveals that AI is a driving force for growth, productivity, and innovation. Despite these findings, UK businesses are at risk of falling behind their US counterparts due to a cautious approach to AI adoption. The white paper, titled Unlocking Data, Unlocking People: Harnessing the Power of AI to Transform Your Business, was launched today at Scale Space White City in London’s Innovation District. It presents compelling evidence from over 5,000 UK and US businesses that…

Read More

The classic ‘mod haircut’, made famous by Liam and Noel Gallagher of Oasis, has experienced a sudden surge in popularity following the announcement of the band’s reunion and world tour. A report from Ruffians, a renowned UK barbershop, highlights the staggering increase in online searches for the mod hairstyle, revealing a 363% rise since the Gallagher brothers confirmed their return to the stage. Set to embark on a global tour in July 2025, the anticipation for their comeback has seen Britpop nostalgia flourish, with fans across the country eager to recreate the iconic 90s look. The ‘mod haircut’—a style synonymous…

Read More

With Strictly Come Dancing 2024 now gracing UK screens, fans are not just tuning in for the ballroom drama, but also to see their favourite celebrities’ online moves. In a world where social media influence is a significant revenue stream, Instagram has become a powerful platform for stars to boost their earnings. According to recent data from Casino Alpha, several of this year’s contestants are raking in substantial sums through sponsored Instagram posts. At the top of the leaderboard is Pete Wicks, known for his appearances on The Only Way Is Essex. Wicks stands as the highest earner among the…

Read More

Chancellor Rachel Reeves is embarking on a significant visit to New York City and Toronto this week, aiming to promote the United Kingdom as a premier investment destination. This trip is part of her broader strategy to strengthen economic ties and attract investment across key sectors such as financial services, clean energy, and infrastructure. Reeves, who took office on August 5th, will engage with top executives and industry leaders in both cities to underscore the UK’s renewed economic stability and growth potential. Her visit comes ahead of the International Investment Summit, scheduled for October 14th, which will further highlight Britain’s…

Read More

Football fans keen to watch the UEFA Champions League this season may need to dig deep into their pockets, as new data reveals staggering ticket prices for some of the tournament’s biggest fixtures. According to a report from SeatPick, the most expensive match involving an English team is Girona’s clash with Liverpool on 11th December 2024, where the average ticket price is a hefty £1,336. This is a significant increase from previous years, highlighting the growing demand and excitement surrounding this season’s competition. The price range for the Girona vs Liverpool match begins at £483, rising to an eye-watering £7,910…

Read More

Today, Media City in Salford welcomed racehorse Chase the Wind, accompanied by racehorse trainer Jo Foster, TV personality Chris Hughes, and farrier Sam Dracott, as part of the lead-up to National Racehorse Week. This annual event, running from 7 to 15 September, aims to highlight the dedication and care that goes into the sport of horse racing. Chase The Wind’s visit to Media City marked the start of a nationwide celebration, offering the public a chance to interact with racehorses and learn about the meticulous care they receive. The pop-up stable set up at Media City allowed passers-by to meet…

Read More

Amazfit, the global smart wearable brand by Zepp Health (NYSE: ZEPP), has introduced its latest innovation, the Amazfit T-Rex 3 smartwatch, at the IFA Berlin trade event. This new model is crafted to cater to both extreme adventurers and daily explorers, blending military-grade durability with cutting-edge technology to enhance outdoor activities and everyday fitness. Key Features and Enhancements The Amazfit T-Rex 3 distinguishes itself with several advanced features designed to meet the demands of its users. The smartwatch boasts a 16% larger and 100% brighter AMOLED display compared to its predecessor, framed by a robust stainless-steel bezel. It offers enhanced…

Read More

Newline Group has announced the opening of a new office in Manchester, further expanding its footprint in the UK. This marks the company’s second regional office in the UK, following the establishment of its Leeds office in 2017. The move underscores Newline’s commitment to enhancing its services for brokers and clients across the UK regional market. The Manchester office is set to strengthen Newline’s regional operations, providing local expertise across various insurance sectors, including marine, professional indemnity, liability, and medical malpractice. The company is also considering further product expansions as it continues to grow its presence in the region. Andrew…

Read More

Lenovo, a prominent name in technology innovation, has showcased a series of cutting-edge AI-powered devices at Lenovo Innovation World 2024. The new lineup, which includes the latest ThinkPad, ThinkBook, Yoga, and IdeaPad laptops, aims to redefine both enterprise and consumer computing experiences. As AI becomes increasingly integral to computing, Lenovo is positioning itself at the forefront of this technological shift. The company projects that by 2027, 60% of PCs shipped will be AI-capable, reflecting a significant transformation in the way technology supports personal and professional activities. Lenovo’s new AI PCs are designed to offer personalised user experiences, enhanced productivity, and…

Read More