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Author: Sam Allcock

Sam Allcock is the founder of PR Fire. He helps small to medium-sized businesses land coverage in publications like BuzzFeed, Metro, The Huffington Post, and The Telegraph through smart press release distribution.
At WindEurope 2025, Senkron Digital introduced its forward-thinking AI and OT cybersecurity solutions, reinforcing its position as a digital transformation partner for the energy sector. With OnePact and CyberPact, the company provided a glimpse into how digital systems can empower infrastructure with smarter energy performance and enhanced resilience. These technologies, built on years of product development and deployment, reflect Senkron Digital’s long-standing focus on innovation and value-driven impact. Held from 8–10 April in Copenhagen, WindEurope 2025 welcomed international energy experts eager to explore emerging technologies, giving Senkron Digital a global stage. Operating from dual hubs in Amsterdam and Istanbul and…
Whether you’re bringing a new puppy home and are getting everything ready in time for their arrival or you’re a long-time pet parent looking to make a few simple changes to your dog’s routine, dog food is the first port of call. Your dog’s diet plays a huge role in their growth, development, and overall health and happiness, so choosing the right food for them is crucial. To help you make the all-important decision, discover some of the best dog food brands of 2025 below. Hunters Prioritising high-quality, natural ingredients, Hunters dog food options are crafted with special care and attention, especially for your…
The UEFA Champions League, Europe’s premier club football competition, is a stage where legends are forged, and dreams are realized. As the 2024-2025 season unfolds, fans and analysts are keenly observing which teams have the mettle to reach the coveted final. Drawing from current performances, squad depth, and expert analyses, we’ve identified the top four teams with the highest prospects of making it to the grand finale. 1. Real Madrid Synonymous with Champions League success, Real Madrid’s illustrious history in the competition is unparalleled. Their experience, combined with a squad blending youth and experience, makes them perennial contenders. Champions League…
If you’re ever stuck for something to do during your 20-minute break, Manchester is full of quick, little activities you can do that actually make it feel like a break. In 30 minutes or even less, there will always be something for you to explore. Here are ten really good ways to reset your brain without going far—or needing to get too comfortable. 1. Sip a Flat White in the Northern Quarter It’s a cliché for a reason. The Northern Quarter is caffeine central, packed with indie coffee shops that take their brews seriously. If you’ve only got 15–20 minutes,…
Local entertainment venues across Manchester are evolving at a rapid pace, driven by the demand for more immersive and tech-enhanced experiences. From cinemas to arcades, businesses are recognising the importance of integrating digital innovation to keep pace with modern audiences. Inspired by the seamless interfaces and engaging features of online platforms, particularly online casinos, entertainment providers are borrowing ideas to reinvent traditional models. Whether it’s through virtual reality booths or interactive touchscreens, the shift is redefining what we expect from nights out, pop-ups, and even bar culture. How the casino industry became a tech trendsetter Online casinos have quietly become…
Digital gambling platforms now lead the market expansion while surpassing traditional casinos in terms of market value. Industry analysts and investors track the developing market because knowledgeable choices demand clear insights into major online casino operators’ financial reports. The Digital Transformation of Gambling Markets Traditional gambling activities are now digital which has resulted in the establishment of a strong and intensely competitive market structure. Online casino operations present the most pronounced growth pattern because they achieve annual expansion numbers that surpass all other digital entertainment subsectors. Through technological innovation major gambling operators establish complete interactive systems that draw customers from…
A lot of people make the mistake of believing that playing poker online and playing it in person are the same thing. In reality, it’s like believing that you can play pool or darts because you played a game online. Strategy and game knowledge are transferable but not much else. For instance, bluffing is a lot easier when the opponent can’t see your face. The psychological impact of making a mistake (and making a fool of yourself in front of your peers) and making an error while playing online and immediately logging out after the game cannot be compared. This…
Online gambling has become a significant part of the UK’s entertainment and economic landscape, with millions of players engaging in online casinos every month. The industry’s rapid expansion has been fueled by technological advancements, including artificial intelligence, blockchain transactions, and augmented reality gaming. These innovations have enhanced the gaming experience and introduced faster, more secure payment methods, such as cryptocurrencies. Projects like Scotcoin, Scotland’s first digital currency, highlight how blockchain technology is increasingly integrated into various sectors, including online gaming. This shift represents a broader trend where digital finance and gambling intersect, creating new opportunities for players and businesses alike.…
The entertainment industry is always undergoing exciting transformations, fueled by the growing popularity of digital platforms, emerging technologies, and changing consumer preferences. From gaming to streaming, local residents in Manchester are increasingly shifting their entertainment habits. The Shift Toward Streaming Platforms for Home Entertainment A major shift in Manchester’s entertainment landscape is the continued dominance of streaming services. With a growing number of platforms offering a diverse range of content, people are increasingly turning to services like Netflix, Amazon Prime Video, Disney+, and local streaming platforms for their entertainment needs. The days of relying solely on cable television or visiting…
With its ability to identify bacteriuria in 15 minutes and assess antibiotic effectiveness in 30, Sysmex’s PA-100 AST System is reshaping clinical response to UTIs. A Spanish healthcare model shows potential for €323 million in savings, while global recognition comes via the Longitude Prize. The PA-100 AST System from Sysmex blends innovative design and diagnostic efficiency to reduce delays in treatment. With fast, reliable results, it supports accurate prescribing and combats the overuse of antibiotics. Millions are suffering UTIs globally UTIs are among the most common bacterial infections, affecting over 400 million people worldwide annually. Delays in diagnosis and reliance…
Manningham Housing Association (MHA) has been shortlisted in four categories at the Northern Housing Awards 2025, including the prestigious Landlord of the Year title. The Bradford-based association, which primarily serves Black and Minority Ethnic (BME) communities, is also in contention for Northern Housing Team of the Year, with its Neighbourhood Services team recognised for its work. MHA Customer Panel member Tausif Mohammed has been named a finalist for Tenant of the Year, while the association’s Odette’s Point scheme in Keighley is shortlisted for Best Affordable Housing Development (Up to £5 million). MHA Chief Executive Lee Bloomfield said the recognition was…
Manchester has a developed technology and media industry, and, recently, that has included the launch of many cryptocurrency and blockchain companies. Blockchain investment in Manchester is estimated to be worth around £20 million currently, and this is expected to double to £40 million this year. Blockchain Innovations Blockchain is the technology that cryptocurrency is built on. Cryptocurrency has become popular as a means of payment on several websites, in the gaming sector, and also in iGaming. These digital assets can be used at casino platforms as a means of fast deposit and withdrawal for crypto poker online players. According to…