The Kindle Prime Day deals now running across Amazon‘s Prime Big Deal Days sale arrive at a moment that makes them more consequential than usual: Amazon recently raised prices on its entire Kindle range, meaning the discounts on offer right now are essentially clawing back increases that many buyers will not even have clocked yet. The sale ends tomorrow night.
According to Gizmodo, every one of Amazon’s e-reader models has jumped in price by an average of 28%, driven by what the outlet calls the RAM crisis. The specifics are stark: the standard Kindle (16GB) moved from $110 to $150, the Paperwhite (16GB) from $160 to $200, and the Colorsoft from $250 to $290, each a $40 increase. So when Amazon advertises $50 or $100 off this week, it is worth knowing what you are comparing against.
The Best Kindle Prime Day Deals Right Now
The Kindle Paperwhite (2024) is the headline offer, down from $199.99 to $149.99, a saving of $50. The Paperwhite adds a larger screen, temperature-adjustable lighting, water resistance, and better battery life over the standard Kindle. Step up to the Paperwhite Signature Edition (more storage, no lock screen ads, a choice of colours) and you are looking at $170.
If the Paperwhite feels like overkill, the standard Kindle (16GB) is down to $103.99 from $149.99. It still covers the basics well: decent lighting, 16GB of storage, and Bluetooth connectivity for listening to audiobooks through Audible. At $104, it is the cheapest route into the Kindle ecosystem right now.
The Kindle Colorsoft (16GB) has the sharpest percentage discount of the main range, at 34% off: down from $289.99 to $189.99. That colour e-ink screen earns its keep if your reading diet includes comics, graphic novels, manga, or magazines. A Colorsoft Kids Edition adds a protective case, a year’s Kindle Kids+ subscription, and an extended warranty for a modest premium over the standard version.
Bigger Screens, Stylus Support, and Kindle Prime Day Deals on the Scribe Range
For anyone who wants to take handwritten notes alongside their reading, the Kindle Scribe range is worth a look. The 32GB black-and-white Kindle Scribe is down from $499.99 to $379.99, a $120 saving. It supports the Premium Pen stylus and includes AI tools to convert handwritten notes into typed text, a genuinely useful addition rather than a gimmick.
The Kindle Scribe Colorsoft, with its 11-inch colour e-ink display, drops from $629.99 to $479.99, saving $150. The large screen and colour capability make it a credible option for reading PDFs, comics, or illustrated content, with the included Premium Pen handling annotation duties.
Not every e-reader worth your time has an Amazon badge on it, and Prime Big Deal Days covers a couple of alternatives. The Viwoods AiPaper Reader (128GB) is down 20% from $279.99 to $223.99. Its appeal is its open Android system, which lets you run Kindle, Nook, Kobo, and Libby side by side, all your libraries in one pocket. The 6.13-inch screen is roughly phone-sized, and the front light is strong, if not temperature-adjustable.
At the portable end of the market, the Xteink X4 Classic (4.3-inch) is $69.99 from $89, and the smaller Xteink X3 (3.7-inch) is $58.65 from $69. The X3, roughly library-card sized, even has a magnet that lets it attach to the back of a smartphone, a detail aimed squarely at anyone who wants to replace the doomscrolling habit with something more considered. Both have active followings among dedicated e-reader enthusiasts.
The sale runs until tomorrow night. Given that Kindle prices across the range are now permanently higher than they were before the RAM crisis-driven increases, these Kindle Prime Day deals represent a genuine opportunity to buy at something close to the old normal.

